If you’ve been at the Younge/Bloor subway station recently you’ve probably noticed that it’s covered in peanut butter…ads that is. They’re a series of ads for Kraft Peanut Butter that are part of a campaign to donate 10, 000 jars of peanut butter to the Toronto food bank, by either hugging a Kraft Peanut Butter bear (Smoothie and Crunchy) at the Ontario Place event, or sending a hug online at the website (which is now disabled). The tagline is “Spread the Feeling” and the visual is a piece of bread with peanut butter on it, and each ad features something different drawn in the peanut butter. One has a peace sign, one has a heart, one has a smiley face. The ads are really cute! The event is now over and I’m kinda sad I missed it ‘cause I wanted to hug Smoothie and Crunchy too!
I’ll try to take some pics of the ads and put them up ‘cause I can’t seem to find any visuals online…
